Our theory is that setting goals isn't enough to reach your full potential. We believe that if you don't have a strong vision driving you, it isn't enough to just set goals. It doesn't matter if it's on a personal level in your life or as a business. Goals can help us in the short term but when it comes to the long haul we need a clear vision that can act as a motivator when we start to lose sight of where we are going, in times of resistance and to create a more fun journey on the way towards a dream scenario.
That said, we also think that it's important to set specific, measurable goals on the way towards the vision. Goals are a great way to measure if we're on the right path, and to help us get there faster. But without the vision, it's just not as fun and much harder!